Facebook is a social utility that has revolutionized the way friends, colleagues, acquaintances, and family members connect and share. With over 600 million users worldwide, this social networking phenomenon has made the white and blue color combination and clear font of the Facebook logo an instantly recognizable symbol.
The Facebook Logo Shape: Clean and Simple
Marketing strategies that focus on simple advertisements are likely to create long-lasting, meaningful impact. The Facebook logo is an unobtrusive logo that serves to connect friends around the world. Since the Facebook logo isn't too bright or flashy, one can say that it is visually appealing and serves to identify the brand to its target audience. Facebook targets everyone from young teens to millennials, so a simple design is best.
Immediate Brand Recognition
The easily recognizable Facebook logo is meant to portray the brand. It's meant to help viewers immediately recognize the brand without having to look too far into the advertisement. What it says is simply, "Facebook." In some cases, you may only see an "F" in the appropriate font. Again, simplicity wins. It says what the company is in an easily readable font, and it appeals to the masses. The font, like the background to the logo, stays away from harsh colors (it's white).
The font is called Klavika and is easy to read with one quick look. In addition, the white letters really pop against the unobtrusive medium-dark blue background. All letters are lowercase, including the F.
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Universal Appeal
The Facebook logo does just what a logo should: it plainly presents the brand and implies what it has to offer. It's appealing (or at least not overwhelming) to the eye, so it can attract attention from people of all age groups.
In general, one glance at the little blue box with white lettering will remind you of the cultural shift we commonly refer to as social networking. You can connect with your old high school buddies, reminisce with your college pals, and make new contacts, no matter where these individuals are in the world.
Further, Facebook has also changed the way businesses communicate with their customers. The massive reach of Facebook has opened up more possibilities of innovation, and will likely continue to reshape the way people interact for years to come.
